How Dawn Earnt £21k +VAT and - 3D Aesthetics | Non-Surgical Face and Body Devices

We spoke to Dawn Page, owner of Flawless Beauty Salon in Blairgowrie, Scotland. She explained how she successfully launched three new 3D Aesthetics devices into her clinic, paying them off BEFORE even receiving delivery.

Dawn opened her business as a 21 year old, with £100 in her bank account. Fast forward 12 and a half years, she’s now running an extremely successful clinic in Blairgowrie, supported by a large database of loyal clients, thanks to her hard and consistent work. Dawn recently purchased three new machines from us, including 3D lipo-ultimatepro, 3D HydrO2 facial and Dermalux® Flex MD, managing to pay for her equipment outright with NO finance ahead of delivery, thanks to her creative pre-launch campaign!

Speaking to Imogen, our Senior Territory Sales Executive, she said, “Dawn secured new machines with a small deposit and booked her delivery for two months’ time. In the meantime, she promoted her pre-launch deals and used the money to pay the balance of the machines even before the delivery!”

Before the purchase, Dawn did a lot of research into other brands and devices available on the market, including feedback from other clinics and their clients. She highlighted that the affordability and the fact that our machines are popular with various celebrities were one of the key decision factors. After securing the machines with a small deposit, using her ‘loyal clients’ database, Dawn designed and sold pre-launch body treatment deals and used the revenue to pay the remaining balance before the machines were delivered. Dawn highlights the importance of building trust with clients who believe in you and the results from your treatments. By thinking creatively and promoting these new 3D treatments, Dawn earnt a total of £21,000 +VAT from pre-bookings.

How did she do it?

Dawn promoted her pre-launch deals at a discounted price for a limited time only. They were promoted as exclusive deals for her customers, where they would benefit from the discounted price. To secure the deal, payment would be required upfront.

What were the key factors that made Dawn consider buying our machines?

Affordability in comparison to other brands.
Positive feedback from other clinics (seen on social media).
Popularity among celebrities.

What marketing did she use?

Social media (no paid advertising).
Email marketing using Phorest.
Dawn worked through her existing customer database (over 1,600 clients) and had only 2 or 3 brand new customers – the rest were all existing clients that she earned trust from.

Dawn said: “I don’t talk about technology. I talk about what they’re after; this is what we’ve got to offer. You’re a consultant. You find out about their lifestyle, their health.”

Dawn emphasises the importance of honesty and having the right mindset when it comes to offering more expensive treatments “If people are already coming to get their nails done, they already care about their appearance. [therapist] need to believe they’re worthy of clients paying for that kind of cost of treatments.” “It’s not easy, it’s not a walk in the park, but if you have the determination and you believe in it, you can achieve it. Having the right treatments that produce amazing results to offer to my clients at an affordable price makes it easier for me to promote to my customers.”