Exclusive Press Launch for Lesielle UK

September 13th saw us host the highly anticipated press launch for our exciting new skincare brand – Lesielle. This exclusive event was held in the heart of London, The Savoy Hotel, with the national press welcomed by Ruben Rubiales, Founder of Lesielle, Roy Cowley, Managing Director and founder of 3D Aesthetics and the Lesielle UK team.

We were joined by some of the UK’s top beauty editors from publications such as OK! Magazine, Daily Express, Stylist Magazine, Evening Standard, New Magazine, Telegraph, Hello, Fabulous Mag, Daily Mail and Professional Beauty who were the first in the UK to get the first look at our brand new skincare concept.

The beauty editors were welcomed in a private dining area in the ‘River Restaurant’ by Gordon Ramsey to learn all about our exciting new adaptive skincare launch. During the event, guests learned about how the idea of ‘personalised skincare at the touch of a button was born and brought to life by its founder and why Roy Cowley decided to introduce the brand in the UK after seeing a huge demand in this arena. Jon-Paul Hoy, the Lead Educator for Lesielle UK, was at hand to provide education on all ingredients and discuss the latest skincare trends.

Throughout the beautiful three-course lunch, our guests had the opportunity to learn more about the ingredients and importance of personalised skincare and were able to take their own personalised skincare consultation, allowing them to create their personalised skincare combination. Each journalist in attendance was presented with their own Lesielle device and skincare products to take away and review.

Roy Cowley commented on the event: ‘We were thrilled with the outcome of our Lesielle U.K. press launch. During an open discussion, we discussed how skincare is becoming increasingly complicated, with consumers looking to ‘simplify’ their routines and find products targeting their specific concerns. It was fantastic to see the editors get excited about our new concept of adaptive skincare.”