Our History

April 1989

Our Founder and Managing Director Roy Cowley started out in business, launching his own beauty salon, in his hometown of Leamington Spa.

June 1991

Roy Developed a passion for the industry and ventured into distribution. He ran a successful distribution company, and launched a number of high profile brands into the UK such Crystal Clear, i-lipo, and Bio-Therapeutic.

Feb 2010

Roy established a gap in the market for a multi-functional device to treat fat reduction, cellulite and skin tightening, after having become frustrated at the lack of results achieved by technologies currently available on the market.

Feb 2011

3D-lipo Ltd was born, with the aim of developing effective multi-platform, non-surgical devices for the face and body at an affordable cost to clients, that would allow clinics to offer a prescriptive ‘three dimensional’ approach to achieve best patient outcomes.

March 2011

The 3D-lipo + machine was launched, the first machine that Roy developed for treating, inch-loss, cellulite & skin tightening.

March 2013

Following the success of 3D-lipo, Roy launched the company’s first facial device, the 3D-skintech after recognising the need for a prescriptive, result driven, technology based facial.

June 2013

Dr Martyn King carried out clinical trials for 3D-lipo. Dr Martyn King is a GMC registered doctor and is a recognised expert in the field of cosmetic medicine.

Oct 2013

Celebrity Amy Childs launched 3D-lipo in her Essex salon at the height of her fame following TOWIE, putting the treatment in the media spotlight.

Jan 2014

We launched the 3D-lipomed, a device that could offer a ‘duo’ cryolipolysis function, allowing patients to have 2 areas treated simultaneously.

Jan 2014

Following her win on ‘The Apprentice’ Dr Leah Totton and Lord Sugar launched the 3D-lipomed in ‘Dr Leah Clinic’s’ causing a media frenzy. Being associated with Lord Sugar added huge credibility to our brand.

Jan 2014

3D-lipo came up top in a review of body contouring treatments and was voted 9/10 for ‘best cellulite treatment’ by OK! Magazine, with tester, Nicola Agius losing 10 inches from all over her body!

May 2014

Dr Paul Banwell FRCS (Plast) took on the 3D-lipomed machine in his clinic as a ‘non-surgical’ alternative to surgery. Dr Banwell is one of the UK’s most well-known and respected plastic surgeons.

May 2014

The 3D-skintech was scouted at a Beauty Exhibition by the production team for hit soap ‘Emmerdale’ and the treatment featured on the television programme as a facial offered in Bernice’s Salon, exposing the treatment to millions of viewers on prime time television.

Jan 2015

Ahead of her entrance into the Big Brother House in 2015, Actress Patsy Kensit revealed that she had been having 3D-lipo treatments, causing a surge in demand for treatment nationwide.

Nov 2015

We launched ‘3D-Professional Solutions’ skincare range. Result driven skincare for clinics to use to compliment their 3D-skintech treatments.

Dec 2015

3D-lipo was commended in the UK Aesthetics Awards for ‘Treatment of the Year’ achieving credible recognition across the industry.

Jan 2016

Our Founder and Managing Director, Roy Cowley, was named as one of the industry’s ‘Top 50 Industry Influencers’ in Professional Beauty Magazine.

June 2016

We launched the 3D-skinmed facial. US Star and Kim Kardashian’s best friend Jonathan Cheban flew in from the US to try this new celebrity ‘No-Knife’ facial, and also visited our stand at the Professional Beauty Exhibition, causing a media frenzy with hundreds of paparazzi in attendance.

Sept 2016

We launched the ‘Dying to be Beautiful’ campaign with celebrities Amy Child’s and Danielle Mason to raise awareness of the dangers of surgeries and the need for non-surgical alternatives. This campaign received extensive coverage in the National Press, and demand for treatment soared across the UK.

Oct 2016

Reality Star Chloe Goodman took on 3D-lipo in her Essex Salon ‘Opiah Cosmetics’ again, putting the treatment in the media spotlight.

Dec 2016

3D Aesthetics was commended for ‘Equipment Supplier of the Year’ at the 2016 UK Aesthetics Awards.

Jan 2017

The 3D-ultimate machine was launched, dubbed the ‘ultimate non-surgical face & body device’. We had to cancel the launch event due to unprecedented pre-orders for this machine.

Feb 2017

Following her appearance on Love Island 2016, Olivia Buckland had 3D-lipo treatments which caused a huge demand for treatment following the extensive media coverage.

May 2017

We launched our flagship UK clinic, dedicated to offering 3D face and body treatments, in the same premises that Roy opened his first beauty salon in 1989.

July 2017

Star of the Real Housewives of Cheshire, Tanya Bardsley, had the 3D Vjuve Treatment exclusively ahead of its launch, and shared her experience on ITV’s Loose Women alongside Dr Hilary Jones.

Oct 2017

Darren Day revealed his body transformation on ITV’s Loose Women following a course of 3D-lipo treatments.

Oct 2017

Celebrity Stephanie Davis attracted huge media attention on our stand at Professional Beauty North, showing off her results with 3D-lipo.

Dec 2017

3D Aesthetics were Commended for ‘Best British Based Manufacturer’ in the National Aesthetics Awards 2017.

Feb 2018

Following her season on Love Island, Jessica Shears caused a media storm at Professional Beauty London where she underwent a 3D-lipo treatment live on the stand.

April 2018

Following the company’s success over recent years, we launched a range of laser devices  which included 3D Trilogyice laser hair removal, 3D Nanosure Tattoo Removal, and 3D-Vjuve.

April 2018

Blue Star Antony Costa showed off his body transformation after revealing that he had had a course of 3D-lipo treatments to get ‘back into shape’.

April 2018

Our 3D-lipo treatments were featured on National TV during a segment on ITV’s ‘Lorraine’ which included live demonstrations of our non-surgical fat-freezing and HIFU treatments.

May 2018

3D Trilogyice was ‘Highly Commended’ for ‘Best New Beauty Innovation’ in the National Beauty Awards following its launch in April 2018, adding fantastic credibility to the treatment within just a month of being launched.

May 2018

After years of extensive growth for the business, we acquired a brand new state-of-the-art head office, training, and warehousing facility, bringing it all under one roof for the first time in the company’s history.

May 2018

Our MD, Roy Cowley, was invited onboard Lord Sugar’s superyacht, Lady A, as a personal thank you from Lord Sugar for 3D Aesthetics’ contribution towards the success of Dr Leah Clinic’s.

Sept 2018

Our Flagship Clinic, 3D-lipo Leamington Spa, won ‘Town Centre Business of The Year’ in the Pride of Warwick District Awards hosted by Touch FM. A great achievement for the team at the clinic after just one year in business.

Oct 2018

Geordie Shore Star Marnie Simpson visited Beaute Skin Clinic in Leicester for 3D-lipo treatments, sharing her experience to over 3 million instagram followers which received substantial media coverage.

March 2019

We launched our ‘Business Development Initiative’, appointing a team of dedicated Business Development Managers to offer front facing business support.

Sept 2019

The 3D-lipo ultimatepro machine was launched, featuring major advances in specification such as digital thermostatic temperature controlled cryolipolysis with medical grade silicone cups.

Sept 2019

We launched the 3D-HydrO2 #FiveStarFacial at an exclusively press event hosted at the ME hotel in London. Press came to review the treatment, and it proved to be a huge success, with fantastic reviews featured in the national media, rapidly becoming a celebrity favourite facial.

Nov 2019

We launched our 3D Analysis devision, extending our offering to include advanced technology for face and body scanning that would sit well within the company’s portfolio.

December 2019

Celebrity Billie Faiers had the 3D HydrO2 facial and posted her review of the treatment to over 2 million Instagram followers which saw the treatment become a recognised brand to consumers.

Jan 2020

We introduced 3D Powersculpt to the market, an advanced machine for technology accelerated muscle stimulation using High Intensity Foccussed Electro Magnetic Technology.

Feb 2020

Following close auditing by BSI (British Standards Institution), we achieved EN ISO 13485:2016 certification. This means that we are governed by specific customer service and quality control standards to provide a high level of service to our customers.

March 2020

Youtube sensation ‘The Singing Dentist’ visited our Flagship Clinic for the 3D HydrO2 facial treatment, where he vlogged the treatment process sharing his experience to hundreds of thousands via his YouTube channel.

March 2020

Our head office facilities had a huge extension, compromising of 2 brand new state-of-the-art training centres, a boardroom, online showroom & demo facilities, and all new marketing suite using pioneering technology to host non-contact online training. This facility alone caters for up to 100 additional guests on training.

March 2020

We adapted our business and moved all training to online, hosted by our team of trainers at Head Office. This allowed us to cater for higher demand for training, and includes additional benefits including reduced carbon footprint, cost saving for clinics, and removing geographical boundaries.

March 2020

Previously known as 3D-lipo Ltd, we re-branded to ‘3D- Aesthetics’, completely over-hauling the company image, to better encompass the complete offering from the business.

May 2020

We launched the 3D Smart Buy Scheme, making our product range more accessible to clinics, by introducing the incentive of up to 40% off equipment packages, plus pay just £50 for the first 6 months.

September 2020

World renowned spa group, Champney’s, took on the 3D-lipo ultimatepro machines across two of their sites to expand their treatment offering. It gives us great pride to be associated with the prestigious spa chain.

June 2021

We are delighted to launch our brand new machine, 3D Dermaforce which is a combination of advanced microneedling and RF.